This is part 2 of our “The 9-Step Video Blueprint that Sells Like Nothing Under the Sun” article.
The 5th Step is to lead with an interesting anecdote or story. You’ve made your huge promise with a hook and you have actually targeted it to the precise individual you want to engage. Now, prior to you revealing your wonderful info, it’s time to recount a memorable situation.
For example, if you’re promoting a program on how to raise thoughtful and resourceful kids, you can make those traits come alive with your video. Your story could be how terrified you were that you were likely to raise really messed up kids of your own. You can use quotes you found from online forums and chat rooms as well as Amazon customer reviews to help you come up with an impactful story for your targeted customers.
Your anecdote may be something like “I researched and battled and looked for the solutions however everybody simply told me, ‘Hey, do the best you can’. It was a difficult situation due to the fact that I couldn’t seem to get my kid to understand he was driving me completely insane. Yet, after that, I found something that clicked and that’s when my kid’s attitude did a complete 180. Now, I get remarks practically daily on what a confident and terrific parent I’ve evolved into being. Currently, my children pay attention to me and our relationship is out of this world. I intend to share what I have uncovered with you because I know it’ll assist you, as well.”
The 6th step is one of the easiest. This is where you reveal your awesome guarantee that, if they don’t like your suggestions, you will give them a full, money back guarantee, no questions asked. So, you want to tell them that those secrets revealed in the video are just
the seeds for a beautiful plant. That plant is fully revealed in the program you’re advertising or offering, or the free report you’re distributing.
See how simple that is? If you’re thinking, “Hey, this is a lot of work,” then let me quash that right now. The whole sausage making process can be done in a couple of hours if you know your market. What you’ll end up with is an outstanding video clip that transforms and motivates your traffic to subscribe, download, or purchase. But, keep charging. We still have more to cover.
Well, we’ve made it to the 7th step. I call this step the “mini reveal”. You want to give them a taste of what your product solves without giving away too much of “the meat”. You have to walk a fine line of giving enough to keep them interested without giving away so much they don’t feel motivated to sign up, download, or purchase.
This part of the process takes some practice. You will be disclosing some information but not too much. You want to get them interested and fired up to know even more but not revealing so much they click away thinking they have all they need to know. You’re developing an appetite in them that can’t be satisfied until they engage your “call to action” and obtain whatever product or service you’re promoting.
Here is what I mean. Your gigantic promise is 4 household spices that significantly increase the burning of fat.
In this scenario, you could reveal the spices; however, you inform them the spices have to be mixed in a special way and at a particular time of day to be really efficient.
Consider if you’re advertising a physical item and your promise is to positively affect their softball performance. You tell them they can promptly do this by simply wearing a special batting glove. Obviously, the next move is to offer to sell them the batting glove so they can begin to reap its benefits.8
The 8th step is one of the most important. We need to show proof that you can deliver the goods. The very best method to use proof is to weave it throughout your presentation whenever possible. “Janice Jones of South Carolina has been a regular softball player for 13 years and was certain this device could not improve her softball performance. Yet ever since the day she placed the Wonder Batting Glove on her hand, her batting average has improved by 39 points. She swears she’ll never play softball without it.” “John Johnson reports he never believed in our product until he utilized just the technique on page 117 to get a date with 3 beautiful ladies in one night.”
The 9th step is finally where the rubber hits the road. Here is where you layout your “call to action” – “Click the link to download your product”, “Enter your name and email to see the full story”, etc. You want to be direct and clear in your “call to action”. But, don’t get too aggressive or you might scare them away from your products.
This “call to action” is such a simple step; yet, I see folks forgetting it all the time. It’s almost a waste of your time creating an
enticing video only to forget the call to action. If possible, you want to directly link your “call to action” to the product or service you are promoting. For example, “To realize the same improvement in your batting average as Jim attained, click the ‘Buy’ button below and get your own personalized batting glove.
That’s the process in a nutshell. This is the recipe to make an effective video that converts like nothing under the sun. Naturally, you can include your very own special take on the video, whether it’s your peculiar nature, your character, or whatever it is that makes your videos memorable.
If you stick to this manuscript and follow all of its steps you will be sure to make some money, or get some sign-ups, or attain whatever goal you set for yourself.
